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Detail and full poster: Alphonse-Marie Mucha, Monaco·Monte-Carlo, 1897. MNAC, acquisition of the Plandiura collection, 1903

Posters of modern life The origins of advertising art

Exhibition - Graphic arts,Illustration
Lleida

A window on the golden age of the poster, a chance to rediscover modern poster art as both an advertising medium and as art.

The exhibition features works by poster artists such as Alphonse-Marie Mucha, Henri de Toulouse-Lautrec and Ramón Casas. The selection on display is a reflection of the modernity in Europe in 1900, at the turn of the century and in areas such as industry, culture and social life. The technical value of colour lithography is rediscovered, and there is a revival of Japanese prints in the aesthetics of advertising and art posters.

Many of the posters on display are from the collection of the National Art Museum of Catalonia (MNAC). Also on show are some prints from the Museum of Fine Arts of Bilbao, the Frederic Marès Museum and the Mar Martí collection, among others.

Posters of modern life The origins of advertising art


CaixaForum Lleida

Avenida de Blondel, 3

25002  Lérida, Lleida  (Catalonia)