Located in the Castile-León region in the northern part of the Spanish interior, its landscape is divided into two completely distinct areas: a more mountainous area in the centre and towards the north; and the southern part which has milder temperatures and is the site of the Tiétar valley.

Its capital is the city of Avila, whose historic centre and the churches outside the city walls have been awarded the World Heritage designation by the UNESCO. In fact, Avila's city walls are the main symbol of the province. Other towns and villages, such as Arenas de San Pedro and El Barco de Avila, are also home to monuments and buildings dating from the Middle Ages.

Its natural treasures include particularly the Iruelas Valley Nature Reserve and the Sierra de Gredos Regional Reserve, both ideal places for rural tourism.

The gastronomy is traditionally based on local products like the white kidney beans from El Barco, meat from Avila or the sweet confectionery known as the "yemas de Avila" (made with egg yolks and sugar).