The Sandeman Visitor Centre is located between the Royal Andalusian School of Equestrian Art and the Atalaya Museums. Here, visitors are accompanied by the Man with the Cape himself who leads them on a fascinating tour where they can see how the fruit of the vineyards of Jerez is transformed into one of the most authentic wines in the world. The route, which has no architectural barriers, combines the most traditional elements of the production of Jerez sherries with modern audiovisual technologies, and the visit ends with a tasting session featuring the famous sherries.

Bodegas Sandeman, founded in 1790 as a wine merchant for the city of London, has grown to become a household name all over the world. It has magnificent vineyards in Jerez and Oporto, and maintains a firm commitment to quality.

The caped figure known as the "Sandeman Don" was designed in 1928 by George Massiot Brown, and is one of the first brand images ever created. It depicts a man wrapped in the black cape typical of the Portuguese students and wearing a broad-brimmed Spanish hat, and has featured in the firm's advertising campaigns and labels since the 1930s. A youngster of over 80 years old, «The Don» conserves all his mystique and attractiveness, and is one of the most widely-recognised brands in the beverage sector.