PortAventura establish a new branded theme park “Ferrari Land”

PortAventura established "Ferrari Land", a new theme park dedicated to the global brand of Ferrari within the PortAventura destination resort near Barcelona, Spain. The new branded site (expected to open during 2016) will be the sole Ferrari theme park in Europe and will envisage a total investment of more than €100 million. Ferrari Land will be built on a total surface area of 75,000 square meters and benefit from several rides (including the highest and fastest vertical accelerator in Europe), a new premium hotel with 250 rooms and 5 star service, restaurants, shops and large simulation areas for car racing. This new partnership with Ferrari and PortAventura will allow the resort to further improve its position as a leading European destination resort. At present, PortAventura receives nearly 4 million visits annually, of which nearly 50% are from outside Spain. Over recent years, PortAventura has executed a strategy of continued expansion with the aim of turning the resort into a leading destination resort in Europe. To achieve this, the company has developed a strategy of internationalization and the incorporation of new projects every year since 2009 with an investment of over 125 million Euros. And for this year, the theme park is delighted to launch yet another outstanding attraction: Angkor, a ride that takes visitors on a boat trip through a lush jungle to face a number of challenges and adventures. PortAventura also recently unveiled an agreement with Cirque du Soleil, the world's leading theatre company. During the months of July and August, the Canadian troupe will install its Big Top in the resort to perform one of its most celebrated shows, 'Kooza'. The agreement also lays the groundwork for the possible creation of a permanent base for Cirque du Soleil at the resort in the near future. Ideally located near Barcelona in Spain, PortAventura is the largest destination resort is the second largest destination resort in Europe and the first in Southern Europe. It operates a 105ha family-oriented theme park, integrated into a destination resort with four themed 4* hotels with 2000 rooms and a convention center for up to 4,000 people. PortAventura welcomes approximately 4 million visits per year to enjoy its 39 rides, more than 100 daily shows, 48 restaurants, 31 shops, a dedicated kids' area, and an aquatic park with Europe's tallest free fall water ride. Additional information is available at www.portaventura.com

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