This is one of the main tourist destinations in Almería. Although much of the land is dedicated to intensive greenhouse farming, the tourist industry is the strongest business in the region, taking advantage of the beautiful beaches and the sun.

The municipality of Roquetas de Mar covers a stretch of coast in the south-eastern part of the province, including, among others, the towns of Aguadulce, El Parador, Las Marinas, Urbanización, and Las Salinas. The historic centre contains several monuments, such as the church or Nuestra Señora del Rosario, from the 17th century, the castle of Roquetas, and the Arab watchtower of Cerrillos. In addition, the town has clean, well-kept beaches and a wide variety of services and facilities available to the visitor.