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Popular culture also has a presence in this city, which does not forget deeply-rooted traditions, such as the Mercè Festival, or the holiday celebrations in the districts of Gràcia, Sants, or Poblenou, all excellent opportunities to get to know the more festive side of Barcelona.

Tradition and modernity are also responsible for shaping its innovative and imaginative cuisine, which is based on organically grown produce, fresh fish, sausages and olive oil. Home-made pastries, and sparkling wines will round off a merely superficial approach to Barcelona's culinary culture.

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To take a stroll through the streets of Barcelona is to be surprised at every step. Pedestrian streets in the old districts, green spaces, and a splendid waterfront filled with modern structures all reflect the city's aim of integration. Barcelona has managed to exalt its past without forgetting its commitment to the future. The city has some extraordinary infrastructures dedicated to hosting seminars, symposiums and international competitions. Its exceptional communications network, its Mediterranean climate and its great number of tourist attractions make of Barcelona an important business city. Business facilities, as well as conference and exhibition centres, can accommodate the widest variety of initiatives.

The visitor, whether on business or pleasure, will enjoy Barcelona's Mediterranean character, which can be clearly felt on the Costa del Garraf as well as the Maresme coast. In addition, the city has beautiful urban beaches, marinas, and seafront golf courses. Nature lovers will not need to travel far to be able to hike through the hills that are part of the coastal mountain range and the Catalan Pyrenees.